Audience-Centered Communication: Description & Effectiveness


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What is audience-centered communication?

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1. In preparation for his speech, Jeff is trying to get a better understanding of his audience's point of view on the topic. He is short on time and cannot do as much research as he would like. Of the four things listed below, choose the one that Jeff could skip and still have a good understanding of his audience.

2. Evaluate the statements below and indicate which one best describes the difference between attitudes and beliefs.

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About This Quiz & Worksheet

This quiz/worksheet combo will help you test your understanding of audience-centered communication. Elements of audience-centered communication you'll need to be familiar with to pass the quiz include audience identification and areas of effective speech.

Quiz & Worksheet Goals

Use these assessment tools to gauge your knowledge of:

  • The definition of audience-centered communication
  • Ways to help identify the audience
  • Thoughts based on previous experience
  • Words used for a specific trade
  • The four areas of effective speech

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on audience-centered communication
  • Critical thinking - apply relevant concepts to examine information about communication in a different light
  • Information recall - access the knowledge you've gained regarding audience-centered communication
  • Knowledge application - use your knowledge to answer questions about audience-centered communication

Additional Learning

To learn more about audience-centered communication, review the corresponding lesson on Audience-Centered Communication. This lesson addresses the following objectives:

  • Define audience-centered communication
  • Examine the audience's attitudes, beliefs, values and demographics
  • Understand the key elements of speech; mutuality, nonjudgementalism, honesty and fairness