Audience Research in Visual Storytelling


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

With respect to visual storytelling, conduct audience research _____.

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1. Which of the following would be an audience member who would want your visual story to get to the point from the first sentence?


An audience composed of _____ will NOT require extensive background information.

I. novices

II. experts

III. generalists

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About This Quiz & Worksheet

When is it unnecessary to provide an audience with extensive background information? This quiz and worksheet gauges your ability to answer this question and others about audience research and visual storytelling.

Quiz & Worksheet Goals

You'll be quizzed on the following:

  • Audience research as it relates to visual storytelling
  • The kind of audience member who immediately wants to know the conclusion
  • Not providing an audience with extensive background information
  • Examples of design elements
  • The appearance of a visual aid that would appeal to an audience of medical professionals

Skills Practiced

  • Making connections - use what you've learned to make connections between audience research and visual storytelling
  • Interpreting information - verify that you can read information about design elements and interpret it correctly
  • Information recall - access the knowledge you've gained about what an audience of medical professionals would appreciate in a visual aid

Additional Learning

To get an even better understanding of this subject, check out the lesson titled Audience Research in Visual Storytelling. Here are some of the topics you'll find in this lesson:

  • Examples of information to obtain during research
  • How to implement your research
  • Tips for using the right visual aid