B2B vs. B2C: How Business Marketing Differs from Consumer Marketing


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following people help with evaluating the business product and usually has technical or specific information to help make a decision?

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1. Compile the five different aspects of business buying behavior.

2. Who has the power to choose which supplier to use?

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About This Quiz & Worksheet

Several factors make business-to-business (B2B) and business-to-consumer (B2C) marketing completely different beasts, and this quiz/worksheet combo will weigh the two strategies. You'll learn terminology for business strategies and the people who make any marketing campaign successful.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • Five aspects of business buying behavior
  • Top three criteria used by businesses to make a purchasing decision
  • Defining gatekeepers, influencers and deciders

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Distinguishing differences - compare and contrast how business buying behaviors apply to B2B vs. B2C marketing
  • Critical thinking - apply relevant concepts to examine information about individuals involved in the buying process in a different light
  • Making connections - use understanding of the concept of evaluative criteria in making a business decision

Additional Learning

To learn more about B2B vs. B2C marketing, review the accompanying lesson. This lesson covers the following objectives:

  • Understand when specific individuals play a role in the buying center
  • Differentiate between different B2B buying situations
  • Identify the five aspects of business buying behavior