Quiz & Worksheet - B2C Marketing Strategies

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question 1 of 3

What is B2C Marketing?

The action of a business marketing to a consumer Marketing about substances that build a person's immunity

The action of a business marketing to a business Marketing that explains how services are different than products

Worksheet

Print What is B2C Marketing? - Definition & Strategies Worksheet

1. What are some of the considerations a business needs to make when marketing to consumers?

They must offer discounts and specials to get customers' attention
They must understand their customers' needs, wants, problems and challenges
They must offer the same products as they would sell to businesses
Marketing to consumers is no different than marketing to businesses

2. What is one typical difference in marketing to a consumer than marketing to a business?

Businesses are banned from purchasing from companies that are identified as B2C.
Businesses do not buy consumer goods.
Consumers often buy in a shorter timeframe than a business.
There are no differences.

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About This Quiz & Worksheet

Confirm your understanding of B2C marketing with this worksheet and quiz. Some of the quiz topics include aspects of consumer purchase decisions, and the information needed by businesses for marketing to consumers.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

The meaning of B2C marketing
What businesses need to understand when marketing to consumers
How marketing to a consumer differs from marketing to a business
Influences on purchasing decisions for consumers
What consumers need when making purchase decisions for costly items

Skills Practiced

Information recall - use your knowledge of consumer purchasing decisions to answer questions
Distinguishing differences - compare and contrast marketing to businesses and marketing to consumers
Reading comprehension - ensure that you understand the essential information from the related lesson on B2C marketing

Additional Learning

For more information on B2C marketing, review the accompanying lesson, What is B2C Marketing? - Definition & Strategies. The objectives of the lesson include:

Understand what a B2C business is
Explore examples of businesses that sell to businesses and businesses that sell to consumers
Describe how B2C businesses work
Identify the differences between B2C businesses and businesses that sell to other businesses
Examine B2C marketing strategies

Practice Exams

Final Exam