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What is B2C Marketing? - Definition & Strategies

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What is B2C Marketing?

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1. What are some of the considerations a business needs to make when marketing to consumers?

2. What is one typical difference in marketing to a consumer than marketing to a business?

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About This Quiz & Worksheet

Confirm your understanding of B2C marketing with this worksheet and quiz. Some of the quiz topics include aspects of consumer purchase decisions, and the information needed by businesses for marketing to consumers.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • The meaning of B2C marketing
  • What businesses need to understand when marketing to consumers
  • How marketing to a consumer differs from marketing to a business
  • Influences on purchasing decisions for consumers
  • What consumers need when making purchase decisions for costly items

Skills Practiced

  • Information recall - use your knowledge of consumer purchasing decisions to answer questions
  • Distinguishing differences - compare and contrast marketing to businesses and marketing to consumers
  • Reading comprehension - ensure that you understand the essential information from the related lesson on B2C marketing

Additional Learning

For more information on B2C marketing, review the accompanying lesson, What is B2C Marketing? - Definition & Strategies. The objectives of the lesson include:

  • Understand what a B2C business is
  • Explore examples of businesses that sell to businesses and businesses that sell to consumers
  • Describe how B2C businesses work
  • Identify the differences between B2C businesses and businesses that sell to other businesses
  • Examine B2C marketing strategies
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