Benefit Segmentation in Marketing: Examples & Overview


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question 1 of 3

Which of the following is the best explanation of benefit segmentation?

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1. Which one of the following is not an example of benefit segmentation?

2. What is a typical product development strategy when you utilize benefit segmentation?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of what benefit segmentation is and how businesses use it to their advantage. Topics you'll need to know to pass the quiz include examples and components of benefit segmentation.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The best explanation for benefit segmentation
  • Examples of benefit segmentation
  • The typical product development strategy of benefit segmentation
  • Components of benefit segmentation
  • Factors considered in benefit segmentation

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as demographic and benefit segmentation
  • Reading comprehension - ensure that you draw the most important information from the related lesson on benefit segmentation in marketing
  • Interpreting information - verify that you can read information regarding strategies for benefit segmentation and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the perceived benefits a consumer sees in a product

Additional Learning

To learn more about how businesses themselves benefit from using benefit segmentation, review the corresponding lesson on Benefit Segmentation in Marketing. This lesson covers the following objectives:

  • Define benefit segmentation
  • Explore some scenarios of the use of benefit segmentation in a running shoe company, outdoor sporting good company and appliance manufacturer
  • Understand how to implement benefit segmentation