Big Data in Marketing: Analytics & Examples


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question 1 of 3

Which of these best describes marketing's attitude about big data?

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1. Big data analysis of food purchases may indicate that which of the following is often bought with peanut butter in neighborhoods with small children?

2. If a particular area has a lot of investment bankers, which of the following shows would we expect a TV station to pitch if they have been using big data?

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About This Quiz & Worksheet

Answer the following questions to effectively test your knowledge of big data in marketing. You will be asked to identify both specific uses as well as broader trends.

Quiz & Worksheet Goals

In this quiz/worksheet you'll measure your understanding of:

  • The current marketing attitudes towards big data
  • What big data analysis says is often bought with peanut butter in areas with small children
  • How big data shapes marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what kind of TV show you would expect to be pitched in an area with a lot of investment bankers
  • Information recall - access the knowledge you've gained regarding how the apartment complex in the lesson gained market share
  • Knowledge application - use your knowledge to answer questions about how big data impacts marketing and sales decisions

Additional Learning

If you are still curious about this form of data analysis, read the lesson titled Big Data in Marketing: Analytics & Examples. New information will be presented, such as:

  • How marketers can use big data
  • Why big data allows far more targeted advertisements
  • Ways social media marketing demonstrates the adaptability of marketers