The Theory of Blue Ocean Leadership


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question 1 of 3

Who wrote the Blue Ocean Strategy and Blue Ocean Leadership Theory?

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1. Which pillar in the Blue Ocean Leadership theory states that leadership should be dispersed at every level of the company?

2. What is the basic idea of the Blue Ocean Leadership theory?

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About This Quiz & Worksheet

Use these questions to quickly and effectively measure your knowledge of the Blue Ocean Strategy. You will need to identify the different components of this plan and how they affect business decisions.

Quiz & Worksheet Goals

In this quiz/worksheet set you'll find out if you understand:

  • The pillars of the Blue Ocean Strategy
  • Who created the Blue Ocean Strategy
  • Benefits from using this strategy

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as the original proponents of this methodology
  • Information recall - access the knowledge you've gained regarding the basic concept of Blue Oceans Leadership theory
  • Knowledge application - use your knowledge to answer questions about what is and is not a pillar of the Blue Ocean Strategy

Additional Learning

You can learn more about this type of business planning by reading the lesson titled The Theory of Blue Ocean Leadership. This lesson will help you understand things like:

  • The Six Paths Framework
  • Effective uses of this theory
  • Examples of this strategy in execution