What is the Blue Ocean Strategy? - History, Definition & Example


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What is the aim of a strategy canvas?

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1. What is meant by a red ocean?

2. If a company adopts a blue ocean strategy, which of the following will it not do?

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About This Quiz & Worksheet

What is the purpose of the blue ocean strategy? You can discover how much you know about it, including why it was first considered confrontational, by using the quiz and worksheet.

Quiz & Worksheet Goals

Take the quiz to assess your knowledge of:

  • A blue ocean strategy for a company that produces wine
  • The aim of a strategy canvas
  • What red ocean means
  • Why the introduction of a blue ocean concept was seen as confrontational
  • What a company will do if it adopts a blue ocean strategy

Skills Practiced

  • Making connections - use understanding of the concept of a blue ocean strategy to identify its effects on a business
  • Reading comprehension - ensure that you draw the most important details form the lesson on blue ocean strategy
  • Information recall - access the knowledge you have gained about the aim of a strategy canvas

Additional Learning

Explore more about this strategy by using the lesson named What is the Blue Ocean Strategy? - History, Definition & Example. You'll get to review more about:

  • When the Blue Ocean Strategy was introduced and by whom
  • The differences between red oceans and blue oceans
  • Examples of a red ocean