Brand Awareness vs. Intent to Buy


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question 1 of 3

Which of the following BEST defines brand awareness?

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1. Intent to buy is BEST defined as:

2. Which of the following customers LIKELY has a high level of intent to buy?

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About This Quiz & Worksheet

Companies' understanding of brand awareness and intent to buy can help them make wise decisions. The questions on this quiz & worksheet will test how much you know about digital marketing's influence on both concepts.

Quiz & Worksheet Goals

You will encounter questions on these assessments about the following:

  • Definition of brand awareness
  • Customers who have a high level of intent to buy
  • The way digital marketing can close the gap between brand awareness and intent to buy
  • Definition of intent to buy

Skills Practiced

  • Making connections - use your knowledge of the concept of digital marketing in connection with brand awareness and the intent to buy
  • Defining key concepts - be sure that you can correctly define main phrases, such as intent to buy and brand awareness
  • Knowledge application - use the information you've received to answer questions about customers' level of intent to buy

Additional Learning

Explore more information about brand awareness and the intent to buy by reviewing the lesson called Brand Awareness vs. Intent to Buy. The lesson covers the following objectives:

  • Learn about the different points customers go through while looking for products
  • Understand how a customer's intent to buy can help companies
  • Know that we are impacted by brands