Brand Extension: Definition, Strategy, Failures & Examples


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question 1 of 3

What is a brand?

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1. What is a brand extension?

2. Which of the following options are brand extension successes?

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About This Quiz & Worksheet

A quiz and worksheet will assess your knowledge of brand extension strategies and failures. You'll need to incorporate your grasp of certain topics like defining a brand and brand extension.

Quiz & Worksheet Goals

This quiz and worksheet will guide your studies on these topics:

  • Be able to identify brand extension successes
  • Understand and identify brand extension failures
  • Define Brand Extension Strategies

Skills Practiced

Use these asset tools to utilize the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on brand extension strategies and failures
  • Interpreting information - verify that you can read information regarding brand extensions and interpret it correctly
  • Information recall - access the knowledge you've gained regarding successes in brand extension

Additional Learning

This lesson called Brand Extension: Definition, Strategy, Failures & Examples will help increase your awareness of brand extensions. The lesson sticks to these objectives:

  • Understand why a company might utilize a brand extension
  • Recognize what could backfire in a brand extension failure
  • Realize why some strategies might work better than others