Brand Familiarity and the Purchase Process

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Kayla bought butter last week but paid no attention to the brand when she made her purchase. This is an example of _____.

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1. When consumers rely less on brand familiarity, we refer to this type of purchase as _____.

2. Sam had a terrible experience at the Surf Hotel on the coast. When planning his beach vacation next year, he chooses the Tidewater Inn. This is an example of _____.

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of brand familiarity effects on the purchase process. The quiz will include understanding illustrative examples of the purchase process.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The importance of brand familiarity when shopping for convenience products
  • Customers having bad experiences with a brand
  • Paying no attention to a brand while shopping

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as brand familiarity
  • Reading comprehension - ensure that you draw the most important information from the related brand familiarity effects on the purchase process lesson
  • Interpreting information - verify that you can read information regarding brand familiarity effects on the purchase process and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about brand familiarity effects on the purchase process

Additional Learning

To learn more about what effects brand familiarity has on consumers, review the corresponding lesson on Brand Familiarity Effects and the Purchase Process. This lesson covers the following objectives:

  • Describe the concept of brand confidence
  • Identify illustrative examples of brand non-recognition
  • Know the characteristics of high-involvement purchases
  • Learn illustrative examples of brand rejection
  • Appreciate the importance of brand familiarity when shopping for convenience products
  • Understand illustrative examples of brand insistence
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