What Is Brand Loyalty in Marketing? - Definition & Examples


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which is the best explanation of brand loyalty?

Start Your Free Trial To Take This Quiz

As a member, you'll also get unlimited access to over 75,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Free 5-day trial
It only takes a few minutes to set up and you can cancel at any time.
Already registered? Login here for access

1. How does brand loyalty help you reduce the cost of production?

2. Why is premium pricing a disadvantage to brand loyalty?

Start your free trial to access this entire page
A premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Brand loyalty is an important tool companies can use, and this quiz/worksheet duo will help you test your understanding of it along with its advantages.

Quiz & Worksheet Goals

The following topics are part of these assessments:

  • Ways to leverage brand loyalty
  • A reason why premium pricing is a disadvantage to brand loyalty
  • Why brand loyalty is important
  • The definition of brand loyalty
  • How brand loyalty helps to reduce cost of production

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related brand loyalty lesson
  • Making connections - use understanding of the concept of brand loyalty in connection with premium pricing
  • Information recall - access the knowledge you've gained regarding the advantages and disadvantages of brand loyalty

Additional Learning

Read the lesson titled What is Brand Loyalty in Marketing? - Definition & Examples can be used as a resource to improve your knowledge of related topics and these objectives:

  • Define brand loyalty
  • Describe how brand loyalty is based upon perception
  • Provide the advantages of brand loyalty
  • List examples of brand loyalty