What Is Brand Loyalty in Marketing? - Definition & Examples


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question 1 of 3

Which is the best explanation of brand loyalty?

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1. How does brand loyalty help you reduce the cost of production?

2. Why is premium pricing a disadvantage to brand loyalty?

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About This Quiz & Worksheet

Brand loyalty is an important tool companies can use, and this quiz/worksheet duo will help you test your understanding of it along with its advantages.

Quiz & Worksheet Goals

The following topics are part of these assessments:

  • Ways to leverage brand loyalty
  • A reason why premium pricing is a disadvantage to brand loyalty
  • Why brand loyalty is important
  • The definition of brand loyalty
  • How brand loyalty helps to reduce cost of production

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related brand loyalty lesson
  • Making connections - use understanding of the concept of brand loyalty in connection with premium pricing
  • Information recall - access the knowledge you've gained regarding the advantages and disadvantages of brand loyalty

Additional Learning

Read the lesson titled What is Brand Loyalty in Marketing? - Definition & Examples can be used as a resource to improve your knowledge of related topics and these objectives:

  • Define brand loyalty
  • Describe how brand loyalty is based upon perception
  • Provide the advantages of brand loyalty
  • List examples of brand loyalty