Brand Message: Examples & Overview


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question 1 of 3

_____ address the verbal and written statements describing what a business does and what makes it different from its competitors.

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1. Your _____ defines what your business stands for, the promises your company makes, and the personality your business conveys.

2. A _____ is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its goods or services.

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About This Quiz & Worksheet

This quiz/worksheet combo asks you about the development of a brand message and helps you understand different elements that go into crafting this central piece of a marketing campaign. Each question on this short quiz is multiple-choice, and most ask you to match a vocabulary term with its definition.

Quiz & Worksheet Goals

See how well you score when answering questions about the following:

  • Focus groups
  • Brand strategy
  • Target market
  • Brand messages
  • The image a business owner wants to portray

Skills Practiced

  • Information recall - access your knowledge on brand messages and their use
  • Defining key concepts - ensure you can accurately define key terms such as brand strategy, target market and focus group
  • Knowledge application - use your knowledge to answer questions about the business owner's duties in crafting a brand

Additional Learning

To learn more, review the accompanying lesson called Brand Message: Examples & Overview. This lesson covers the following objectives:

  • Understand the significance of a brand message
  • Know the role a focus group plays in developing a brand message
  • Understand the factors that shape a brand message
  • Examine how colors, font, audio background and other design and production elements contribute to a brand message
  • Recognize the role a brand message plays in a brand strategy