Brand Preference: Definition & Explanation


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Would someone with spurious brand preferences change brands?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. People with true brand preference may do which of the following?

2. 'I would fly Sohigh Airlines no matter the cost.' Is this true brand preference?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Brand preference means that a person is loyal to a certain brand, and this quiz/worksheet will help test your ability to identify the various types of brand preference. You'll also need to know about brand strength if you hope to pass the quiz.

Quiz & Worksheet Goals

Challenge yourself with questions on the following:

  • Characteristics of spurious brand preference
  • Characteristics of true brand preference
  • Identifying the type of brand preference shown in a given example
  • What brand preference reflects
  • What good brand strength reflects

Skills Practiced

  • Making connections - use your understanding of the concept of brand preference to determine what it demonstrates
  • Defining key concepts - ensure that you can accurately define key terms, such as brand strength
  • Distinguishing differences - compare and contrast spurious and true brand preference

Additional Learning

For further insight into what drives customers to choose one brand over another, review the associated lesson, Brand Preference: Definition & Explanation. You'll cover the following objectives in this lesson:

  • Understand the psychology of brand preference
  • Know what 'evangelizing' means in the context of brand preference
  • Recognize why brand preference is important to companies