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Brand Preference: Definition & Explanation

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Would someone with spurious brand preferences change brands?

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1. People with true brand preference may do which of the following?

2. 'I would fly Sohigh Airlines no matter the cost.' Is this true brand preference?

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About This Quiz & Worksheet

Brand preference means that a person is loyal to a certain brand, and this quiz/worksheet will help test your ability to identify the various types of brand preference. You'll also need to know about brand strength if you hope to pass the quiz.

Quiz & Worksheet Goals

Challenge yourself with questions on the following:

  • Characteristics of spurious brand preference
  • Characteristics of true brand preference
  • Identifying the type of brand preference shown in a given example
  • What brand preference reflects
  • What good brand strength reflects

Skills Practiced

  • Making connections - use your understanding of the concept of brand preference to determine what it demonstrates
  • Defining key concepts - ensure that you can accurately define key terms, such as brand strength
  • Distinguishing differences - compare and contrast spurious and true brand preference

Additional Learning

For further insight into what drives customers to choose one brand over another, review the associated lesson, Brand Preference: Definition & Explanation. You'll cover the following objectives in this lesson:

  • Understand the psychology of brand preference
  • Know what 'evangelizing' means in the context of brand preference
  • Recognize why brand preference is important to companies
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