Brand Repositioning: Definition, Strategies & Examples


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question 1 of 3

What is brand repositioning?

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1. What are three techniques that can make brand repositioning successful?

2. What are the strategies for brand repositioning?

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About This Quiz & Worksheet

Using these tools, you can check your knowledge of brand repositioning and strategies used to make it successful. Use these assessments to support your learning before moving on to more complex business-related topics.

Quiz & Worksheet Goals

This worksheet and quiz will help you review:

  • What brand repositioning is
  • Three techniques that make brand repositioning successful
  • What's included in the marketing mix
  • Definition of social responsibility

Skills Practiced

  • Information recall - access the knowledge you have gained regarding the strategies used to make brand repositioning successful
  • Defining key concepts - ensure that you can accurately define main phrases, such as brand repositioning and social responsibility
  • Knowledge application - use your knowledge to answer questions about the definition of social responsibility

Additional Learning

To learn more about this subject, check out the lesson called Brand Repositioning: Definition, Strategies & Examples. This lesson covers the following objectives:

  • Define brand repositioning
  • Determine what makes repositioning successful
  • Understand why social responsibility for companies is so important to consider