Branding Strategies in Marketing: Types & Examples


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The act of advertising or selling products is known as what?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Which type of marketing strategy focuses on which category to market your product in?

2. When one company offers multiple brands that compete against each other, what type of strategy are they using?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

The following quiz/worksheet questions let you see what you remember about the importance of branding in marketing strategy. You will need to identify different strategies used in pursuit of this goal.

Quiz & Worksheet Goals

These questions will test what you know about:

  • Categories to market a product in
  • The type of strategy shown by offering a related product to your main product line
  • Why a company would wish to market multiple competing products

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about what you seek when deciding how to focus your product's category
  • Defining key concepts - ensure that you can accurately identify main terms from their descriptions, such as the term for advertising or selling a product
  • Knowledge application - use your knowledge to answer questions about different types of marketing strategies based on the examples given

Additional Learning

To get a more in-depth understanding of these types of advertising and sales, read the lesson titled Branding Strategies in Marketing: Types & Examples. You will explore new concepts like:

  • Real-world examples of specific strategies
  • The importance of advertisement to a successful product
  • How to combine different marketing strategies for an effective overall plan