Branding Strategies in Marketing: Types & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The act of advertising or selling products is known as what?

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1. Which type of marketing strategy focuses on which category to market your product in?

2. When one company offers multiple brands that compete against each other, what type of strategy are they using?

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About This Quiz & Worksheet

The following quiz/worksheet questions let you see what you remember about the importance of branding in marketing strategy. You will need to identify different strategies used in pursuit of this goal.

Quiz & Worksheet Goals

These questions will test what you know about:

  • Categories to market a product in
  • The type of strategy shown by offering a related product to your main product line
  • Why a company would wish to market multiple competing products

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about what you seek when deciding how to focus your product's category
  • Defining key concepts - ensure that you can accurately identify main terms from their descriptions, such as the term for advertising or selling a product
  • Knowledge application - use your knowledge to answer questions about different types of marketing strategies based on the examples given

Additional Learning

To get a more in-depth understanding of these types of advertising and sales, read the lesson titled Branding Strategies in Marketing: Types & Examples. You will explore new concepts like:

  • Real-world examples of specific strategies
  • The importance of advertisement to a successful product
  • How to combine different marketing strategies for an effective overall plan
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