Brand Strength & Pricing in Hospitality & Tourism


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question 1 of 3

What is one measurement of brand strength?

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1. What is NOT considered an aspect of brand strength?

2. What is attitude as it relates to marketing?

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About This Quiz & Worksheet

This quiz and worksheet checks your understanding of brand strength and pricing practices in hospitality and tourism. You'll assess what you know about the common terminology related to branding and pricing as well.

Quiz & Worksheet Goals

The purpose of this quiz and worksheet is to test what you know about:

  • Measurements of brand strength
  • Aspects of brand strength
  • Defining attitude in reference to brand
  • Understanding price elasticity

Skills Practiced

  • Information recall - access your knowledge of how to measure brand strength
  • Knowledge application - use what you know about price elasticity to answer a question about it
  • Making connections - use understanding of brand and how it impacts pricing in the hotel industry

Additional Learning

You will find more details about this topic in the provided lesson, Brand Strength & Pricing in Hospitality & Tourism. This lesson covers more discussion about:

  • What to consider when building your brand
  • Associations that may help your hospitality business
  • What to consider when creating a business tagline
  • How price elasticity impacts hospitality pricing