Strategies for Effective Consumer Relations


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question 1 of 3

Which of these is NOT a type of loyalty program?

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1. The _____ is an ongoing evolution and disruption of retail marketing, both online and in physical locations, because of increased e-commerce.

2. How much more does it cost to acquire a new customer rather than getting an additional purchase from an existing customer?

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About This Quiz & Worksheet

Quiz yourself on how much you know about building effective consumer relations. Key topics on this assessment include loyalty programs and an evolution of retail marketing.

Quiz & Worksheet Goals

The following points will be considered:

  • The cost of getting a new customer vs. getting another purchase from a current customer
  • Strategy for making the customer's experience better
  • The implementation of consumer relations methods

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the strategies that are useful for creating consumer relations
  • Information recall - access the knowledge you've gained about the term for a disruption of retail marketing due to e-commerce
  • Making connections - use your understanding of loyalty programs to identify what is and is not an example of one from a given list

Additional Learning

Review the accompanying lesson named Strategies for Effective Consumer Relations for more on the following subjects:

  • Explanation of consumer relations
  • The reason having professional consumer relations is important
  • Ways of offering rewards for potential customers
  • Details about proper communication practices
  • Employee training in order to increase productivity