How Do Businesses Use Demographic Data?


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question 1 of 3

What are demographics?

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1. Where can businesses find demographic information for an area?

2. Which of these statistics of a population would not be helpful is deciding where to set up a bow tie business?

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About This Quiz & Worksheet

One significant action successful businesses take is the collection of demographic data. This quiz and worksheet will ask you questions pertaining to relative terminology and the use of demographics.

Quiz & Worksheet Goals

This quiz will ask you about:

  • Strategic planning
  • What happens if businesses ignore demographic changes
  • Where demographic data can be found
  • The definition of demographics

Skills Practiced

You will be presented with opportunities to practice the following skills:

  • Critical thinking - apply relevant concepts to examine information about population statistics to determine what information would be useful when attempting to open a business
  • Defining key concepts - ensure that you can accurately define main phrases, such as demographics and strategic planning
  • Information recall - access the knowledge you've gained regarding where businesses can find demographic statistics
  • Knowledge application - use your knowledge to answer a question about what may happen if a business ignores changes in relative demographics

Additional Learning

Further your knowledge of this subject by reviewing the accompanying lesson, How Do Businesses Use Demographic Data? This lesson will focus on these objectives:

  • Define demographics
  • Identify the significance of using demographics in business
  • Analyze the role of locations and their pertinence to individual companies
  • Review the use of production analysis
  • Learn the importance of proper marketing
  • Understand strategic planning for businesses