Business & Consumer Communication in the Digital Age


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Why is it important for companies to be active participants in electronic communities?

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1. Tyrone wants to try out a new restaurant with his girlfriend. He makes a 4:00 PM reservation for a pricey multi-course Christmas dinner for two. Though when they arrive on Christmas day, excited about their gourmet feast, they find that the fancy dinner does not begin until 8:00 PM. Tyrone is furious, but since they have nowhere else to go, they stay and order off of the regular menu. Upon returning home, Tyrone checks the advertisement for the Christmas dinner on the restaurant's Facebook page and sees no mention of a 8:00 PM starting time. He submits a very negative review of the restaurant. How should the manager handle this situation?

2. A research technique that is used to determine how consumers feel about a company's product or brand is _____.

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About This Quiz & Worksheet

This quiz uses multiple-choice questions for a quick check of your level of understanding of the terms and concepts of business and consumer communications. You will quickly ascertain if you should be satisfied with what you know, or if you need to improve your knowledge of this subject.

Quiz & Worksheet Goals

The quiz will ask you about things like:

  • Results of poor response to customer complaints
  • Recommended response to complaints on social media
  • Research techniques about consumer feelings
  • Media types for communication messages
  • Characteristics of website types for business and consumer communication

Skills Practiced

Use this quiz and worksheet to test skills, such as:

  • Interpreting information - verify that you can review information regarding response times to customer complaints and interpret it correctly
  • Information recall - access the knowledge you've gained regarding use of different media types
  • Knowledge application - use your knowledge to identify research techniques to discover how consumers feel

Additional Learning

You can find out more by reviewing the lesson called Business & Consumer Communication in the Digital Age. Take a look at:

  • Word of mouth marketing
  • Channel choices
  • Electronic community development