How to Segment Business Markets Step-by-Step


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What is business marketing?

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1. What are the four broad segments of a business market?

2. Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of the business market. Topics you'll need to know to pass the quiz include understanding what business marketing is as well as knowing the four broad segments of a business market.

Quiz & Worksheet Goals

Be prepared to answer questions about these topics as well:

  • When a business sells directly to schools
  • Ways to segment a business market
  • Types of segmentation

Skills Practiced

Use the following skills to do your best on the quiz:

  • Interpreting information - verify you can read information regarding the four segments of a business market and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the ways to segment a business market
  • Defining key concepts - ensure that you can accurately define main phrases and terms, such as business marketing and institution business segment

Additional Learning

The lesson called How to Segment Business Markets Step-by-Step will help you:

  • Understand what a business market is
  • Appreciate the characteristics of each of the business market segments
  • Show how a business can be segmented according to company characteristics
  • Describe when a company might want to segment based on the buying of goods and services