Translating Management Problems Into Marketing Research Questions


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Which of the following is the BEST example of a good research question?

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1. Which of the following statements best describes the role of the market researcher compared to that of the management decision-maker?

2. Which of the following represents a poor problem statement?

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About This Quiz & Worksheet

This worksheet and quiz help you test your knowledge of translating management problems into marketing research questions. Examples of a good research question and a poor problem statement are on the quiz, along with related concepts.

Quiz & Worksheet Goals

You'll get to test your familiarity with:

  • Assessing the question 'Where should we build the new store'?
  • When supporting evidence should be collected
  • An example of a good research question
  • Role of the market researcher compared to the management decision-maker

Skills Practiced

  • Distinguishing differences - compare and contrast main topics, such as management decision-makers and market researchers
  • Knowledge application - apply what you've learned about problem statements to recognize an example of a bad one
  • Reading comprehension - ensure that you draw the most important details from the lesson on business problems and marketing research questions

Additional Learning

More material can be learned if you study the lesson called Translating Management Problems Into Marketing Research Questions. Other topics you can review include:

  • A common research mistake
  • Why we use research questions
  • Next step after defining the problem
  • Where to include a statement about why researching the problem is important and what the consequences of failure might be