What Are Business-to-Business Sales? - Definition, Process & Techniques


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What are business-to-business sales?

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1. Which of the following is NOT a step in the B2B selling process?

2. Why would a company target other businesses in its selling efforts?

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About This Quiz & Worksheet

This quiz and worksheet will test your understanding of what business-to-business sales are and the techniques related to these types of sales. In order to pass the quiz, you'll need to understand the process of business-to-business sales as well as methods used in the process.

Quiz & Worksheet Goals

These assessments will test your understanding of:

  • The definition of business-to-business sales
  • Steps in the B2B sales process
  • B2B sales techniques

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related B2B sales lesson
  • Making connections - use understanding of the concept of B2B sales in different contexts
  • Knowledge application - use your knowledge to answer questions about B2B sales techniques

Additional Learning

Take a look at our corresponding lesson, What Are Business-to-Business Sales? - Definition, Process & Techniques, to learn more about B2B sales. The lesson covers the following topics:

  • Characteristics of business-to-business sales
  • The four steps in the process of selling to another business
  • Techniques used in business-to-business sales