Buyer Personas: Definition & Application


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question 1 of 3

A buyer persona provides which of the following?

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1. Which of these is the best choice for naming a buyer persona?

2. Karen is having a problem with dry skin and is conducting an internet search for a solution to her condition. Which stage of the buyer journey is she in?

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About This Quiz & Worksheet

This quiz/worksheet set will assess your understanding of how businesses use buyer personas. Questions will ask you to describe how these personas can be created and the benefits they provide.

Quiz & Worksheet Goals

This quiz will help you test your knowledge of topics like:

  • What a buyer persona provides
  • How a buyer persona should be named
  • The different stages of the buyer journey

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as the steps for creating a buyer persona
  • Information recall - access the knowledge you've gained regarding how content marketing should target buyers in the decision stage of the buyer journey
  • Knowledge application - use your knowledge to answer questions about what a buyer persona provides for a company and how it can be put together

Additional Learning

Get new information about using buyer modeling with the lesson titled Buyer Personas: Definition & Application. You will learn about new concepts like:

  • Why buyer personas are important for a retail business
  • What a prospect is
  • How many personas a typical company will need