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What is a Buying Center? - Definition & Example

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Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is a buying center?

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1. How can a buying center help marketing efforts?

2. What is the role of the gatekeeper in the buying center?

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About This Quiz & Worksheet

Take advantage of the worksheet and quiz to see what you know about buying centers. How these centers help marketing efforts and the gatekeeper's role are topics on the quiz.

Quiz & Worksheet Goals

Use these resources to check your understanding of:

  • Buying center roles that a small business owner who needs a new computer system fits
  • The role of the gatekeeper in the buying center
  • Definition of a buying center
  • How buying centers help marketing efforts

Skills Practiced

  • Information recall - access the knowledge you have gained about the role of a person who shares their opinion about a particular printer with the rest of the buying center
  • Reading comprehension - ensure that you draw the most important information from the lesson on buying centers
  • Interpreting information - verify that you can read information about how buying centers help with marketing and interpret it correctly

Additional Learning

What Is a Buying Center? - Definition & Example is a lesson you can use to review more about the following topics:

  • Key roles of a buying center
  • Buying center benefits
  • How buying centers work in business
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