How to Calculate Cost Per Conversion: Formula & Units


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question 1 of 3

What is a conversion?

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Which of the following might be considered a conversion?

I. A product sale

II. Signing up for a service

III. Filling out a newsletter form

2. What are the units of cost per conversion?

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About This Quiz & Worksheet

Take a few minutes to answer the questions on our engaging quiz and worksheet to test your understanding of calculating cost per conversion (CPC) in advertising. Just a few of the concepts addressed here include an example of a conversion and the formula used to calculate CPC.

Quiz & Worksheet Goals

On this quiz, you'll be asked about:

  • What a conversion is
  • An example of a conversion from a given list
  • The units of cost per conversion
  • The formula used for cost per conversion
  • What the CPC is in an example scenario

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on calculating CPC in advertising, like what formula to use
  • Information recall - access the knowledge you've gained regarding the units of cost per conversion
  • Interpreting information - verify that you can read information regarding an example of a conversion and interpret it correctly
  • Problem solving - make sure you can correctly complete practice problems that involve finding the CPC in a sample business scenario

Additional Learning

Review this subject further and at your leisure by working through our short lesson titled How to Calculate Cost Per Conversion: Formula & Units. This lesson is designed to assist you in achieving these objectives:

  • Give other names for cost per conversion
  • Differentiate between CPC and cost per click
  • Explain the understanding that's needed to make the CPC value mean something