# How to Calculate Cost Per Conversion: Formula & Units

Instructions:

question 1 of 3

### What is a conversion?

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### 2. What are the units of cost per conversion?

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Take a few minutes to answer the questions on our engaging quiz and worksheet to test your understanding of calculating cost per conversion (CPC) in advertising. Just a few of the concepts addressed here include an example of a conversion and the formula used to calculate CPC.

## Quiz & Worksheet Goals

• What a conversion is
• An example of a conversion from a given list
• The units of cost per conversion
• The formula used for cost per conversion
• What the CPC is in an example scenario

## Skills Practiced

• Reading comprehension - ensure that you draw the most important information from the related lesson on calculating CPC in advertising, like what formula to use
• Information recall - access the knowledge you've gained regarding the units of cost per conversion
• Interpreting information - verify that you can read information regarding an example of a conversion and interpret it correctly
• Problem solving - make sure you can correctly complete practice problems that involve finding the CPC in a sample business scenario