Cause-Related Marketing: Example Campaigns & Definition

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best explanation of cause-related marketing?

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1. Which one of the following is not an advantage of CRM for a company?

2. What is a problem with CRM for the social cause?

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About This Quiz & Worksheet

Cause-related marketing is the focus of this quiz/worksheet combo, and you'll need to know about what it is, its benefits and the issues that surround it in order to successfully answer the quiz questions.

Quiz & Worksheet Goals

Check your understanding of the following with these assessment materials:

  • Definition of cause-related marketing (CRM)
  • Pros and cons of CRM
  • Ethical issues over CRM
  • A real-world example of CRM

Skills Practiced

  • Making connections - understand how cause-related marketing may both help and cause problems for social causes
  • Reading comprehension - ensure that you draw the most important information from the related lesson on cause-related marketing
  • Interpreting information - verify that you can read information regarding CRM and ethics and interpret it correctly

Additional Learning

Review the lesson titled Cause-Related Marketing: Example Campaigns & Definition for more details on the positive and negative aspects of this marketing strategy. The lesson covers the following objectives:

  • Review the advantages the company experiences when pairing with a social cause
  • Contrast the advantages with the concerns posed by CRM
  • Explore a sample scenario involving CRM
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