Celebrity Endorsements in Advertising: Definition, Benefits & Examples


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What is it called when a famous person uses their notoriety to help sell a product or service?

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1. What is it called when consumers grow tired of seeing the celebrity hawking multiple products and start to question their credibility?

2. What happens when brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits?

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About This Quiz & Worksheet

This quiz and worksheet combo will test what you know about celebrity endorsements in advertising. Some of the topics you'll be quizzed on include benefits for using celebrity endorsements, what a celebrity endorsement is and famous examples of celebrity endorsements.

Quiz & Worksheet Goals

Use these assessment tools to check your knowledge of:

  • Why organizations use celebrity endorsements
  • Benefits to an organization for having a celebrity endorse their product
  • Michael Jordan's endorsement with Nike
  • The definition of a celebrity endorsement

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on celebrity endorsements in advertising
  • Critical thinking - apply relevant concepts to examine information about celebrity endorsements in a different light
  • Information recall - access the knowledge you've gained regarding celebrity endorsements
  • Knowledge application - use your knowledge to answer questions about the definition and purpose of celebrity endorsements

Additional Learning

To learn more about celebrity endorsements, review the corresponding lesson on Celebrity Endorsements in Advertising. This lesson covers the following objectives:

  • Define celebrity endorsement
  • Understand why organizations use celebrity endorsements
  • Review an example of a celebrity endorsement