Channel Members in Marketing: Definition & Overview


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What is marketing?

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1. What are channel members?

2. What does B2B mean?

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About This Quiz & Worksheet

This quiz and worksheet comb helps you gauge your knowledge of marketing channels. Some marketing terms you will need to know in order to pass the quiz include channel members and business-to-business channels.

Quiz & Worksheet Goals

Using these assessments, you can check your understanding of:

  • Types of business-to-consumer channels
  • Business-to-business channels
  • Channel members
  • What B2B stands for

Skills Practiced

You can use this worksheet and quiz to test out the following skills:

  • Reading comprehension - ensure that you draw the most important details from the related lesson on channel members
  • Information recall - access the knowledge you have gained regarding the different types of business-to-consumer channels
  • Interpreting information - verify that you can read information regarding what B2B means and interpret it correctly

Additional Learning

You can learn more information about channel members in marketing by checking out the lesson titled Channel Members in Marketing: Definition & Overview. This lesson will help you:

  • Determine what marketing channels are
  • Identify who channel members are and their responsibilities
  • Review the different types of business-to-business channels
  • Compare and contrast B2B and B2C