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What is Advertising? - Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

How do marketing and advertising differ?

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1. Which of the following statements about television advertising is TRUE?

2. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

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About This Quiz & Worksheet

Advertising is designed to draw attention, and this quiz/worksheet combo will help you test your understanding of how it works. Some topics you'll be assessed on include advertising benefits and mediums.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Defining characteristics of advertising and marketing
  • Product placement
  • Advertising mediums
  • Benefits of online advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related advertising lesson
  • Defining key concepts - ensure that you can accurately define main phrases, such as product placement
  • Distinguishing differences - compare and contrast topics from the lesson, such as advertising and marketing
  • Information recall - access the knowledge you've gained regarding the benefits of advertising online

Additional Learning

To learn more about advertising, review the accompanying lesson called What is Advertising? - Definition & Examples. This lesson covers the following objectives:

  • Understand the definition of advertising
  • Identify examples of advertising
  • Differentiate types of advertising
  • Find out about sponsorships
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