What Is B2B Marketing? - Definition & Examples


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question 1 of 3

Which one of the following is not a characteristic of the target markets in B2B marketing?

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1. If you are marketing to a business that primarily needs components for its products, what's your target market?

2. If you are going after the largest single business market in United States in terms of dollars, what's your target market?

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About This Quiz & Worksheet

Test your knowledge of B2B marketing with this quiz and worksheet combo. Some of the information you will need to know for the quiz includes business consumer types and the qualities of B2B markets.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Attributes of targeted B2B markets
  • Types of businesses consumers
  • The market with the highest level of spending in the United States
  • The type of business consumer that a wholesaler is
  • Who MRI's are marketed to

Skills Practiced

  • Information recall - access the knowledge you've gained regarding business consumers
  • Reading comprehension - ensure that you draw the most important information from the related lesson on the characteristics of B2B marketing
  • Interpreting information - verify that you can read information regarding marketing to businesses and interpret it correctly

Additional Learning

To learn more about marketing to businesses, review the accompanying lesson What is B2B Marketing? - Definition & Examples. This lesson covers the following objectives:

  • Understand what B2B marketing is
  • Compare marketing to businesses with marketing to consumers
  • Explain derivative demand
  • Identify types of business consumers
  • Describe the purchasing needs of the main business markets