Behavioral Targeting: Definition, Uses & Issues


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_____ is the practice of using online tracking data to identify what to market to individual consumers.

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1. What federal agency has been tasked with addressing the privacy and security concerns of online behavioral targeting?

2. What state has implemented online privacy policies that limit behavior targeting?

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About This Quiz & Worksheet

Behavioral targeting uses and issues will be the topics found on this quiz and worksheet combination. The practice questions cover topics such as the federal agency that addresses online behavioral targeting concerns and the state that limits behavior targeting.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Which state has implemented online privacy policies that limit behavioral targeting
  • The uses of behavioral targeting
  • Behavioral targeting online uses

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information given about behavioral targeting from the lesson
  • Information recall- access the knowledge you've gained regarding the uses of behavioral targeting
  • Knowledge application - use your knowledge to answer a question about a state that has implemented online privacy policies that limit behavior targeting

Additional Learning

Learn about some real-world examples involving behavioral targeting with the lesson called Behavioral Targeting: Definition, Uses & Issues. The following objectives are covered in the material:

  • Examine the process of behavioral targeting
  • Discuss the list of behavioral targeting uses
  • Get a better understanding of privacy and security issues on the Internet