Consumer Attitudes: Definition & Changes


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question 1 of 3

What is the best explanation of consumer attitude?

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1. How many components are there to consumer attitudes?

2. How can you try to change a consumer attitude?

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About This Quiz & Worksheet

Consumer attitudes consist of three components that can be changed, and this quiz/worksheet duo will help test your understanding of these components. You'll need to recognize the component in use in various consumer scenarios.

Quiz & Worksheet Goals

In these assessments, you'll be tested on the following concepts:

  • What consumer attitude is
  • Number of components that make up consumer attitudes
  • Ways to change consumer attitude
  • The component you're trying to affect by lowering a product's price
  • The component affected when you're persuaded by a commercial

Skills Practiced

This quiz and worksheet allows students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the characteristics of consumer attitudes
  • Making connections - use understanding of the components of consumer attitude and how they can be changed
  • Problem solving - use acquired knowledge to determine the attitude component affected in various consumer scenarios

Additional Learning

To learn more about consumer attitudes, review the related lesson on the Characteristics of Consumer Attitudes. This lesson covers the following objectives.

  • Define consumer attitudes
  • Know how to change belief, affect, and intent
  • Identify examples of changing belief, affect, and intent
  • Identify how changing one component of consumer attitudes can change the whole attitude