What Is Demography? - Definition & Significance


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question 1 of 3

Demographic information consists of:

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1. Demographics are collected by a variety of venues and are most often used to understand:

2. Advertisers and marketers use demographics to create:

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of demographics. You'll have to know what demographic information consists of and is used for in order to score well on the quiz.

Quiz & Worksheet Goals

You'll be quizzed on the following topics:

  • Forms of demographic information
  • Purpose of collecting demographics
  • How advertisers use demographics
  • Disadvantages of using demographics

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about what demographic information consists of
  • Interpreting information - verify you can read information regarding the usefulness of studying demographics and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related characteristics of demography lesson

Additional Learning

Check out the lesson titled What Is Demography? - Definition & Significance in order to:

  • Define what demography is
  • Identify the areas demographics can be used
  • Appreciate the advantages and disadvantages of using demographics