Fad: Definition & Examples Video


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question 1 of 3

What's the best explanation of a fad product?

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1. What is an example of a fad?

2. The typical consumer engages in what type of buying behavior when purchasing a fad product?

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About this Quiz & Worksheet

Despite the sometimes negative connotation of the term 'fad', products that fit the the bill and have no real use and fulfill no actual need can still be exciting, entertaining and extremely profitable. This quiz/worksheet combo will help you understand the appeal of fads and the typical product cycle and sales trajectory of successful fads.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • Characteristics of a fad
  • Examples of fads
  • Consumer reaction to fads
  • Life-cycles of fads
  • How fads differ from traditional products

Skills Practiced

This quiz and worksheet lets students practice the following skills:

  • Knowledge application - use your understanding of fads to answer questions about their characteristics and life-cycle
  • Defining key concepts - ensure that you can accurately define key terms such as product life cycle and variety-seeking buying behavior
  • Distingushing differences - compare and contrast the product life cycle of a fad and a normal or traditional product
  • Making connections - examine the benefits a company may experience with a product that becomes a successful fad

Additional Learning

To learn more, review the accompanying lesson on the characteristics of fads. This lesson covers the following objectives:

  • Understand the nature of fads
  • Know examples of past fads that have been major successes
  • Understand why fads are not the basis for sustainable businesses
  • Understand the consumer needs and behaviors that respond to fads