Market Segmentation: Geographic, Demographic, Psychographic & More


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What are the five ways to segment a market?

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1. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

2. Which of the following demographic groups was born between 1946-1964?

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About This Quiz & Worksheet

There are several characteristics of market segmentation, and this quiz/worksheet combo will help test your understanding of these characteristics.

Quiz & Worksheet Goals

In these assessments you will be tested on:

  • Five ways to segment a market
  • Demographic group born between 1946-1964
  • Demographic, benefit, and psychographic segmentation

Skills Practiced

  • Information recall - access the knowledge you have gained regarding ways to segment a market
  • Reading comprehension - ensure that you draw the most important information from the related lesson on market segmentation
  • Knowledge application - use your knowledge to answer questions about psychographic and benefit segmentation

Additional Learning

To learn more about market segmentation, review the lesson titled Market Segmentation: Geographic, Demographic, Psychographic & More. This lesson will help you:

  • Define demographic
  • Identify characteristics of tweens
  • Understand the purposes of market segmentation
  • Learn what usage-rate segmentation consists of