Market Segmentation: Geographic, Demographic, Psychographic & More


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the five ways to segment a market?

Start Your Free Trial To Take This Quiz

As a member, you'll also get unlimited access to over 70,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Free 5-day trial
It only takes a few minutes to set up and you can cancel at any time.
Already registered? Login here for access

1. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

2. Which of the following demographic groups was born between 1946-1964?

Start your free trial to access this entire page
A premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

There are several characteristics of market segmentation, and this quiz/worksheet combo will help test your understanding of these characteristics.

Quiz & Worksheet Goals

In these assessments you will be tested on:

  • Five ways to segment a market
  • Demographic group born between 1946-1964
  • Demographic, benefit, and psychographic segmentation

Skills Practiced

  • Information recall - access the knowledge you have gained regarding ways to segment a market
  • Reading comprehension - ensure that you draw the most important information from the related lesson on market segmentation
  • Knowledge application - use your knowledge to answer questions about psychographic and benefit segmentation

Additional Learning

To learn more about market segmentation, review the lesson titled Market Segmentation: Geographic, Demographic, Psychographic & More. This lesson will help you:

  • Define demographic
  • Identify characteristics of tweens
  • Understand the purposes of market segmentation
  • Learn what usage-rate segmentation consists of