Copyright

Market Segmentation: Geographic, Demographic, Psychographic & More Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the five ways to segment a market?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

2. Which of the following demographic groups was born between 1946-1964?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

There are several characteristics of market segmentation, and this quiz/worksheet combo will help test your understanding of these characteristics.

Quiz & Worksheet Goals

In these assessments you will be tested on:

  • Five ways to segment a market
  • Demographic group born between 1946-1964
  • Demographic, benefit, and psychographic segmentation

Skills Practiced

  • Information recall - access the knowledge you have gained regarding ways to segment a market
  • Reading comprehension - ensure that you draw the most important information from the related lesson on market segmentation
  • Knowledge application - use your knowledge to answer questions about psychographic and benefit segmentation

Additional Learning

To learn more about market segmentation, review the lesson titled Market Segmentation: Geographic, Demographic, Psychographic & More. This lesson will help you:

  • Define demographic
  • Identify characteristics of tweens
  • Understand the purposes of market segmentation
  • Learn what usage-rate segmentation consists of
Support