Ethical Behavior in Marketing: What Are Marketing Ethics?

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the definition of ethics?

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1. What are morals?

2. What are the three levels of ethical development?

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About This Quiz & Worksheet

To what moral and legal guidelines should marketing managers adhere? This quiz/worksheet combo will test your ability to recognize terms relating to ethics in professional and personal connotations.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Definition of ethics and morals
  • Three levels of ethical development
  • How companies manage ethics
  • Term used to describe good or bad behavior

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information regarding ethical behavior in the business world
  • Information recall - access the knowledge you've gained regarding the levels of ethical development
  • Knowledge application - use your knowledge to answer questions about morals and ethics in business

Additional Learning

To learn more about this subject, review the accompanying lesson called Ethical Behavior in Marketing: What Are Marketing Ethics? This lesson covers the following objectives:

  • Define ethics
  • Use a fictitious scenario to illustrate ethical behavior
  • Provide details about laws and morals as pertaining to business ethics
  • List and explain the three levels of ethical development
  • Relate factors that affect ethical business decision making
  • Describe how ethics can be developed in a business environment
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