What is a Marketing Plan? - Definition & Sample - Quiz & Worksheet


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The Flower Factory has completed its marketing research and found that the Northwest region of the United States has a demand for petunias. How might the marketing budget reflect with need?

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1. Which of the following is the first step of the marketing plan outline?

2. How long is usually the life span of marketing plans?

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About This Quiz & Worksheet

This quiz and worksheet combo helps check your understanding of the purpose of marketing plans, and ways they are executed for businesses today.

Quiz & Worksheet Goals

This quiz and worksheet can help you review:

  • The purpose of a marketing plan
  • Life span of marketing plans
  • Parts of the marketing plan outline
  • Examples of a marketing plan carried out

Skills Practiced

This quiz and worksheet can help you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Knowledge application - use your knowledge to answer questions about the life span of a marketing plan
  • Critical thinking - apply relevant concepts to examine information about marketing in a different light

Additional Learning

To learn more about this topic, review the lesson titled What is a Marketing Plan? - Definition & Sample. This lesson will help you:

  • Understand why marketing plans are used
  • Identify the different parts of a marketing plan
  • Review examples of a marketing plan carried out