Mobile Marketing: Definition & Examples


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You manage a comedy club and have logged in customers' contact information. Which of the following would BEST be used to send customers reminders of dates for upcoming private events and showcased performers?

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1. In some countries, consumers can shop at supermarkets by scanning a special rectangular code using a free app on their smartphone. This gives customers product information, discount offers and an option to purchase. Which type of mobile marketing does this describe?

2. Lou's Sofas & Sectionals is developing an app for its customers to let them know about various deals on sofas. The marketing director suggests including push notification. How would the company implement this feature?

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About This Quiz & Worksheet

Test your knowledge of mobile marketing techniques with this interactive quiz and printable worksheet. You will be quizzed on definitions and examples.

Quiz & Worksheet Goals

Use these assessment tools to check your knowledge of:

  • Marketing by text message
  • Quick Response codes
  • Programs that distribute messages through active and inactive apps
  • Marketing through personal mobile devices
  • Reasons for marketers to be cautious when creating a mobile marketing plan

Skills Practiced

  • Critical thinking - use what you have learned to examine mobile marketing in more depth and in a different light
  • Reading comprehension - demonstrate that you can pull out the most important information from the lesson on mobile marketing
  • Information recall - use the knowledge you have gained to answer questions about different mobile marketing plans

Additional Learning

To learn more about mobile marketing, review the lesson Mobile Marketing: Definition & Examples. This lesson has the following objectives:

  • Understand the function of mobile marketing
  • Define important terms, such as push notifications and QR codes
  • Explore specific examples of mobile marketing plans