Opinion Leaders: Who Are They & Why Do They Matter?


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What is the specific term for those people who interpret and disseminate political messages for the average person, to help him or her understand complex political issues?

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1. We call people who are self-professed experts in a particular field, especially those who are called upon to provide comments or opinions in the media?

2. Which of the following is least likely to be considered an opinion leader?

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About This Quiz & Worksheet

Test your ability to determine what opinion leaders do and characteristics they possess in this quiz and worksheet combo. You will be quizzed on how these leaders come to be and why they matter.

Quiz & Worksheet Goals

Use these tools to review:

  • A term that relates to those who disseminate and interpret political messages
  • A person who is least likely to be considered an opinion leader
  • A self-professed expert in a specific field who provides media commentary
  • The reason that people rely on opinion leaders

Skills Practiced

  • Information recall - access the knowledge you have gained regarding a term that refers to those who interpret political messsages
  • Knowledge application - use your knowledge to answer questions about people who are least likely to be considered opinion leaders
  • Critical thinking - apply relevant concepts to examine information about the reason that people rely on opinion leaders in a different light

Additional Learning

To learn more about opinion leaders, review the corresponding lesson titled Opinion Leaders: Who Are They & Why Do They Matter? This lesson will help you:

  • Determine what an opinion leader is
  • Identify why opinion leaders matter
  • Learn about the characteristics of an opinion leader