Social Media Marketing: Definition & Examples


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question 1 of 3

_____ refers to a group of online channels where communities exist to share all types of content.

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1. What change in the internet stimulated the creation of social media channels?

2. If a company has limited resources, which social media channels should it start with?

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About This Quiz & Worksheet

Take this multiple-choice quiz on the characteristics of social media marketing to assess your current understanding of the topic. To do well on the quiz you will have to know information about communities in online channels, search engine rankings, and companies using social media.

Quiz & Worksheet Goals

Quiz questions will assess your knowledge of the following:

  • Group of online channels where communities share content
  • Internet change that spawned social media channels
  • Where a company should begin social media
  • Social media channel that improves search engine ranking
  • Why companies should use social media

Skills Practiced

This assessment will develop your skills in the following:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on social media marketing
  • Information recall - access the knowledge you've gained regarding the many characteristics of social media marketing
  • Distinguishing differences - compare and contrast topics from the lesson such as the different types of social media and which are best for specific scenarios
  • Knowledge application - use your knowledge to identify how companies can utilize social media to its maximum potential

Additional Learning

If you would like to learn more, review the related lesson called Social Media Marketing: Definition & Examples. The lesson covers the following information:

  • Impact of Web 2.0
  • Explanation of social media
  • Why social media is important for businesses
  • Examples of social media including Google+, Twitter, and Facebook