How to Choose a Social Media Channel for Marketing


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question 1 of 3

____ is a social network that makes use of well-known Google services.

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1. Which social network, because of its large following, should prompt you to have a marketing strategy focused on a specific goal for each post?

2. ____ is a social network that lets users create and organize virtual pinboards.

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About This Quiz & Worksheet

Social media can be used for connecting with friends. It is also used as a marketing tool in order to reach millions of people. Quiz questions will test your knowledge on the different social media platforms.

Quiz & Worksheet Goals

This quiz will test you on the following:

  • Social network that uses Google services
  • Best platform for marketing a single strategy in each post
  • Virtual pinboards
  • Network for information of 140 characters or less
  • The hors d'oeuvre platter of networks

Skills Practiced

By using this assessment, you can practice the following skills:

  • Reading comprehension - ensure you draw the most important information about which network uses quick tidbits of information
  • Making connection - use your understanding of large social networks and when they should be used in marketing to answer quiz questions
  • Knowledge application - apply knowledge about organizing virtual pinboards to answer test questions

Additional Learning

To learn more about the following, review the lesson How to Choose a Social Media Channel for Marketing:

  • Benefits of using social media when marketing
  • Which network allows the use of videos and pictures
  • Using emoticons as a marketing tool