Choosing a Survey Medium


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question 1 of 3

Surveys are considered _____ research because the survey takers collect the data themselves versus using previously collected data.

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1. Which two survey methods are the best for targeting respondents in a particular geographic location?

2. Which survey method is the least expensive to administer?

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About This Quiz & Worksheet

Using the worksheet and quiz, you can find out how familiar you are with choosing a survey medium. Different surveys are highlighted on the quiz.

Quiz & Worksheet Goals

You see these topics on the quiz:

  • Survey method that is least expensive to give
  • Why keeping questions simple is important
  • Survey methods that are best for targeting respondents in a particular geographic location
  • Type of research that surveys are considered

Skills Practiced

  • Information recall - access the knowledge you have gained about the type of research that surveys are considered
  • Interpreting information - verify that you can read information about why CAPI and CATI are useful and interpret it correctly
  • Reading comprehension - ensure that draw the most important details from the lesson on choosing a survey medium

Additional Learning

Choosing a Survey Medium is a lesson that allows you to review more material, including:

  • How market research is divided
  • The purpose of surveys
  • Ways to administer surveys