Cluster Analysis Market Segmentation: Definition & Examples


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A group of data that is similar is known as _____.

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. The method of examining data that has been grouped according to similarities and dissimilarities is known as _____.

2. Grouping customers based on products and behavior is known as _____.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Cluster analysis market segmentation is a business topic you can measure your comprehension of using the quiz and worksheet. In order to pass the multiple-choice quiz, you need to know about the steps involved in cluster analysis.

Quiz & Worksheet Goals

These tools can be used to assess your knowledge of:

  • The first step in cluster analysis
  • A process where customers are grouped based on behavior and products
  • Term referring to a group of data that is similar
  • Examining data that has been grouped based on similarities and differences

Skills Practiced

  • Information recall - access the knowledge you have acquired about grouping customers according to products and behaviors
  • Knowledge application - use your knowledge to answer questions about steps in cluster analysis
  • Reading comprehension - ensure that you draw the most important information from the lesson on cluster analysis market segmentation

Additional Learning

Use the lesson called Cluster Analysis Market Segmentation: Definition & Examples to review more about this form of segmentation. By using this lesson, you can look at additional topics like:

  • The purpose of cluster analysis
  • Meaning of market segmentation
  • Examples of cluster analysis