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Cluster Analysis Market Segmentation: Definition & Examples

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question 1 of 3

A group of data that is similar is known as _____.

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1. The method of examining data that has been grouped according to similarities and dissimilarities is known as _____.

2. Grouping customers based on products and behavior is known as _____.

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About This Quiz & Worksheet

Cluster analysis market segmentation is a business topic you can measure your comprehension of using the quiz and worksheet. In order to pass the multiple-choice quiz, you need to know about the steps involved in cluster analysis.

Quiz & Worksheet Goals

These tools can be used to assess your knowledge of:

  • The first step in cluster analysis
  • A process where customers are grouped based on behavior and products
  • Term referring to a group of data that is similar
  • Examining data that has been grouped based on similarities and differences

Skills Practiced

  • Information recall - access the knowledge you have acquired about grouping customers according to products and behaviors
  • Knowledge application - use your knowledge to answer questions about steps in cluster analysis
  • Reading comprehension - ensure that you draw the most important information from the lesson on cluster analysis market segmentation

Additional Learning

Use the lesson called Cluster Analysis Market Segmentation: Definition & Examples to review more about this form of segmentation. By using this lesson, you can look at additional topics like:

  • The purpose of cluster analysis
  • Meaning of market segmentation
  • Examples of cluster analysis
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