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Co-Branding: Definition, Strategies & Example Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Co-branding is a popular __________.

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1. Coca-Cola's sponsorship of the Olympics is an example of __________.

2. Which is NOT a benefit of co-branding?

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About This Quiz & Worksheet

You'll need to answer questions about what co-branding is and what it can do for brands in order to pass this quiz. You'll also be tested on examples of strategies related to co-branding.

Quiz & Worksheet Goals

Use these tools to test yourself on the following:

  • Definition of co-branding
  • What is exemplified by Coca-Cola's role in funding the Olympics
  • Benefit(s) of co-branding
  • What co-branding can do for the partners

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related co-branding lesson
  • Critical thinking - use what you've learned about co-branding to consider the actions of familiar brands in a different light
  • Distinguishing differences - compare and contrast specific co-branding strategies from the lesson
  • Information recall - access the knowledge you've gained regarding co-branding benefits

Additional Learning

Get more details by reviewing the lesson called Co-Branding: Definition, Strategies & Example. The lesson covers the following topics:

  • Review examples of co-branding between particular brands
  • Understand the technique of combining two well-known products into a new product
  • Discuss why co-branding is used
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