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Business Case Study: Globalization of Coca-Cola

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

_____ occurs when a company seeks revenue by expanding and developing markets outside of its home country's borders.

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1. Why is Coke's international business strategy successful?

2. Which of the following sponsorships did NOT help Coke reach a global market?

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About This Quiz & Worksheet

To see what you know about the globalization of Coca-Cola, use the quiz and worksheet. Business strategies and the meaning of globalization are topics on the quiz.

Quiz & Worksheet Goals

You will be tested on the following topics:

  • Tagline that Coke will market all of its products under in 2016
  • How Coke might enter an international market
  • Type of business strategy that Coke needs to succeed
  • Term for when a company seeks revenue by operating outside of its home country's borders
  • Sponsorships that helped Coke reach a global market

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on Coca-Cola globalization
  • Information recall - access the knowledge you have gained about how Coke might enter an international market
  • Making connections - use understanding of the concept of globalization and its importance

Additional Learning

Work through the lesson named Business Case Study: Globalization of Coca-Cola. If you do, you can analyze more about:

  • How to be successful at globalization
  • Smart strategies taken by Coke
  • Coke's global impact today
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