Cognitive Reference Points in Consumer Decision Making


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question 1 of 3

What is a cognitive reference point?

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1. What information can be included when using reference points?

2. What is the name for the refer a friend technique?

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About This Quiz & Worksheet

What is the name of the 'refer a friend' technique? See if you have the correct answer to this question and other questions related to cognitive reference points with the help of this quiz and worksheet.

Quiz & Worksheet Goals

This quiz will confirm your knowledge of the following:

  • Meaning of cognitive reference point
  • Information to include when using reference points
  • 'Refer a friend' technique
  • What is used by marketing companies as a reference point
  • Getting a consumer to make a larger purchase

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about cognitive reference points
  • Information recall - access the knowledge you've gained regarding how to get a consumer to make a larger purchase
  • Interpreting information - verify that you can read information about what to include when using reference points and interpret it correctly

Additional Learning

Continue to improve your understanding of this topic by reviewing a related lesson titled Cognitive Reference Points in Consumer Decision Making. Here are some of the topics you'll find in this lesson:

  • Use of cognitive shortcuts
  • Complex thinking before making a purchase
  • The use of heuristics