Data Collection & Preparation in Marketing Research


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question 1 of 3

Part of the data preparation process involves _____, where inconsistencies and inaccuracies are spotted and removed.

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1. Putting data into a table with rows and columns allows for _____, giving you the ability to easily compare two or more variables.

2. Why is assigning codes to an answer an important part of data preparation?

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About This Quiz & Worksheet

Determine what you know about data collection in marketing research. Answer questions on key topics like the removal of inconsistencies in data and the way two or more variables are compared.

Quiz & Worksheet Goals

Find out how much you know about the following:

  • The assignment of codes to an answer
  • Number of times a variable happens
  • The plugging in of a response that matches other ones

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the comparison of variables in marketing research and the way inconsistencies are removed
  • Information recall - access the knowledge you've gained regarding the way codes are assigned to a particular answer
  • Making connections - use your understanding of certain responses in data collection and how they're connected to match other similar responses

Additional Learning

Discover more with the lesson called Data Collection & Preparation in Marketing Research. These topics will be addressed:

  • The way data is compiled
  • Criteria for marketing surveys
  • Data analysis
  • Surveys that can be taken online