Promotion and the Consumer Communication Process


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question 1 of 3

Which of the following is the communication of a concept or message to large audiences?

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1. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

2. An outdoor ad is an example of the _____ part of the communication process?

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About This Quiz & Worksheet

There are ways to communicate effectively with consumers, and this quiz/worksheet combo will help you test your understanding of those methods. Some terms you will be assessed on include

receiver responses and ad campaigns.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Communication
  • Different methods of communication
  • Marketing terminology

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related communication lesson
  • Information recall - access the knowledge you've gained regarding consumer communications
  • Knowledge application - use your knowledge to answer questions about messages to large audiences

Additional Learning

To learn more about communications, review the accompanying lesson Promotion and the Consumer Communication Process. This lesson covers the following objectives:

  • Understand the importance of effective communication with consumers
  • Learn communication strategies
  • Know important terminology
  • Differentiate types of communication