Promotion and the Consumer Communication Process

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the communication of a concept or message to large audiences?

Start Your Free Trial To Take This Quiz

As a member, you'll also get unlimited access to over 70,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Free 5-day trial
It only takes a few minutes to set up and you can cancel at any time.
Already registered? Login here for access

1. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

2. An outdoor ad is an example of the _____ part of the communication process?

Start your free trial to access this entire page
A premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

There are ways to communicate effectively with consumers, and this quiz/worksheet combo will help you test your understanding of those methods. Some terms you will be assessed on include

receiver responses and ad campaigns.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Communication
  • Different methods of communication
  • Marketing terminology

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related communication lesson
  • Information recall - access the knowledge you've gained regarding consumer communications
  • Knowledge application - use your knowledge to answer questions about messages to large audiences

Additional Learning

To learn more about communications, review the accompanying lesson Promotion and the Consumer Communication Process. This lesson covers the following objectives:

  • Understand the importance of effective communication with consumers
  • Learn communication strategies
  • Know important terminology
  • Differentiate types of communication
Support