Communication Barriers in International Marketing: Strategies & Examples


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When overcoming cultural differences, how should you view a foreign culture?

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1. How can you overcome noise levels in your international marketing?

2. You are marketing to potential customers in China. Who among the following people is your ideal candidate to represent your product in an ad for that country?

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About This Quiz & Worksheet

See what you know about communication barriers in international marketing by answering these multiple-choice questions. Quiz topics include an approach to improving your own point of view about another culture and a way of overcoming advertisements that people typically tune out in international marketing.

Quiz & Worksheet Goals

Consider these areas of study before taking the quiz:

  • Ideal candidate to represent a product in an ad for a specific country
  • Barrier that can be overcome by learning about a culture you're going to visit
  • Creating a smartphone affiliate app to address the needs of customers in a foreign country

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about a way of educating yourself about another country and a type of advertisement that people usually tune out and how to overcome it
  • Making connections - use your understanding of the barriers between cultures and how it's connected to international marketing
  • Information recall - access the knowledge you've gained regarding the best person to represent a new ad campaign in a foreign country

Additional Learning

You can learn more about international marketing with the lesson called Communication Barriers in International Marketing: Strategies & Examples. The lesson will focus on these key concepts:

  • Explanation of international marketing
  • Variations in the way different groups of people do things
  • Presentation style and its influence on people
  • Positive results that come from researching your market